NEWS

Partnership with Children has elected Linda Boff, Executive Director of Global Brand Marketing at GE, and Susan Malfa, Senior Vice President of Sales for Bravo Media, Oxygen Media, Sprout and Women at NBCUniversal, to serve on its Board of Directors. Partnership with Children provides urgent counseling, crisis intervention, and family and community outreach for high-need students in New York City’s public schools,

Patricia Soussloff, Board President of Partnership with Children, commented, “We are thrilled to welcome Linda and Susan to our Board. New York City’s media community has been very good to us, and we are grateful for the commitment and energy both Linda and Susan bring to Partnership with Children.”

Boff is the Executive Director of Global Brand Marketing at GE, responsible for GE’s global advertising, digital and experiential marketing, along with the company’s brand and design strategy. Boff joined GE in early 2004, and has held a variety of roles including CMO of iVillage. Previously, she held senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. She is a frequent speaker at industry events and has been honored as Advertising Women of New York’s (AWNY) 2014 Quantum Leap Award, AdAge 2012 Media Maven, and B2B Magazine’s 2012 Digital Marketer of Year.

Malfa is the Senior Vice President of Sales for Bravo Media, Oxygen Media, Sprout and Women at NBCUniversal. Previously, she held senior roles at Court TV Network, Comedy Central, Travel Channel and Food Network. Malfa also serves on the executive committee of Women at NBCU Advisory Board, and is a member of AWNY as well as Step Up for Women.